How Antivirus Rankings Work
With dozens of developers coming out with their own brand of security, choosing an antivirus program can be a challenge. Fortunately, the Internet isn’t short of amateurs and professionals publishing reviews and rankings of antivirus software. A quick look at these sites will show that several things matter when it comes to antivirus rankings, from user-friendliness to the level of protection they offer. Here are some of the most common criteria:
Level of protection
Antivirus companies have a dozen names to hint at their system’s coverage, from “multilayered” to the much bolder “100% protection.” The scope of protection refers to the types of threats a program works against. Ideally, a program will protect your computer from worms, viruses, spyware, and Trojans—all the usuals—but also from less common ones like e-mail threats and phishing scams.
Effectiveness
Besides protect from as broad a range of threats as possible, an antivirus program has to protect against each one effectively. Antivirus rankings refer to various industry standards, set by security organizations and testing companies, to gauge each program’s effectiveness. Often, the highest-ranking brands are also the most effective.
Setup, installation, and user-friendliness
A few minutes of installation is a small price to pay to protect your computer, but it shouldn’t be too much trouble either. An antivirus must start doing its job as soon as possible, and without being too taxing to the user. Not all users are experts, so the interface must be easy to navigate and the options easy to understand.
Basics and extras
Ranking experts look for basic features such as automatic updates, real-time scanning, scheduled and on-call scans, and scanning of emails and online downloads. The better and faster an antivirus program can do this, the better. But extras such as adware and malware protection, keylogger detection, and checking for vulnerabilities can also go a long way in antivirus rankings.
Update frequency
According to Top Ten Reviews, a software ranking website, in the security industry a program is only as good as its updates. Antivirus databases grow by the minute, so a program must know what to protect against at all times. Good antivirus software will check for updates at least every hour; some programs do so every five or fifteen minutes.
Support
Most people skip the software manual and get away with it, but antivirus developers must make one available just in case. In addition, they must have support personnel on hand to answer specific questions and provide extra support. This can be done through live chat, email, and phone—the more channels there are, the higher a program ranks.



